Andreea Năstase, embryologist.
Services:
website – content, design, development.
Client description:
Andreea Năstase is a respected embryologist part of the IVF process for several clinics.
Challenge:
with over 14 years of experience in the field, Andreea found herself in need of an online presence to back up her reputation.
Solution:
website built from scratch – content, design, implementation – with the integration of the visual identity created by the Connect Media team.
Given the sensitive nature of the topic, the website had to strike a balance between emotional and informative on the content side. So we dedicated time to the research phase to understand both the scientific process and the process potential parents go through.
The result is content that informs but also provides empathy for those who choose to go through this type of procedure.
The design supported the experience created by the content and defined a warm website, with relevant information carefully placed on the page and attention paid to every detail to reduce as much as possible the anxiety caused by this area.
The development team took care of the finishing touches and implemented all the requirements of the first two stages, delivering on time a high-performing, informative website that suggests trust and approachability.
