Who you are
as brand
Visual identity
Your brand’s visual identity is defined by your logo and slogan.
The logo is a symbol based on text and imagery that instantly helps you identify a brand. The slogan is your brand’s defining promise.
Together these two elements
need to:
represent and define your identity attract users set you apart from the competition encourage brand loyalty be adaptable:
as
attractive on
social media
invoices
website
business cards
emotion
is the defining element of a slogan
The logo
and slogan
are the central focus
of your brand’s presence:
They will dictate how you communicate, how you introduceyourself and what the relationship will be like with your potential customers. This is why you can’t underestimate their importance.
What is standing in your way?
1.
I don’t know
how to visually distill my brand’s essence
2.
I don’t know
the emotion I want my slogan to stir
3.
I don’t know
how to build a defining conceptual identity
A copywriter
A vizual designer
Together the two elements and the two Connect Media team members will provide you with a visual identity that:
1 defines and
differentiates your brand
2 cements your position
in the consumer’s mind
3 makes the target
learn more about you
How we work together.
You:
fill in our brief – this will be our starting point.
Noi:
1 ── ✔ ── use the information to define the elements that can be used further down the line.
2 ── ✔ ── do our research – we want to understand exactly how your industry works, what are the cliches to avoid and the visual opportunities not yet explored.
3 ── ✔ ── begin the construction phase. This results in at least 20 logo options.
4 ── ✔ ── select a maximum of 5 final options to present to you – crème de la crème.
5 ── ✔ ── make small adjustments based on your feedback.
