Your brand’s visual identity is defined by your logo and slogan.
The logo is a symbol based on text and imagery that instantly helps you identify a brand. The slogan is your brand’s defining promise.
Visual identity
![Logo + Slogan 1 separatorTitlePct min](https://www.connectmedia.ro/wp-content/uploads/2018/09/separatorTitlePct-min.png)
Who you are as brand
![Logo + Slogan 1 separatorTitlePct min](https://www.connectmedia.ro/wp-content/uploads/2018/09/separatorTitlePct-min.png)
emotion
is the defining element of a slogan
Together these two elements need to:
represent and define your identity
attract users
set you apart from the competition
encourage brand loyalty
be adaptable: as attractive on a website as they are on business cards, social media, invoices, etc.
The logo and slogan are the central
focus of your brand’s presence:
They will dictate how you communicate,
how you introduceyourself and what the relationship
will be like with your potential customers.
This is why you can’t underestimate their importance.
50
milliseconds: that’s how long it takes a
logo to create a first impression
![Logo + Slogan 1 separatorTitlePct min](https://www.connectmedia.ro/wp-content/uploads/2018/09/separatorTitlePct-min.png)
What is standing in your way?
![Logo + Slogan 1 separatorTitlePct min](https://www.connectmedia.ro/wp-content/uploads/2018/09/separatorTitlePct-min.png)
I don’t know how to visually distill my brand’s essence
I don’t know the emotion I want my slogan to stir
I don’t know how to build a defining conceptual identity
![Logo + Slogan 6 Branding LogoSlogan](https://www.connectmedia.ro/wp-content/uploads/2021/04/Branding-LogoSlogan.jpg)
![Logo + Slogan 1 separatorTitlePct min](https://www.connectmedia.ro/wp-content/uploads/2018/09/separatorTitlePct-min.png)
Think Up!
![Logo + Slogan 1 separatorTitlePct min](https://www.connectmedia.ro/wp-content/uploads/2018/09/separatorTitlePct-min.png)
Ne orientam spre full package:
A copywriter presents your brand’s promise in a way that attracts attention and instantly creates an emotional bond. A visual designer will distill your brand’s essence (values, commitment, target, differentiator) in an instantly recognizable and conceptually intelligent concept – no clichés or obvious solutions. Together the two elements and the two Connect Media team members will provide you with a visual identity that:
![Logo + Slogan 9 tag 1 o directie clara de comunicare min](https://www.connectmedia.ro/wp-content/uploads/2018/09/tag_1_o-directie-clara-de-comunicare-min.png)
defines and
differentiates your brand
![Logo + Slogan 10 tag 2 autoritate in domeniu min](https://www.connectmedia.ro/wp-content/uploads/2018/09/tag_2_autoritate-in-domeniu-min.png)
cements your position
in the consumers’ mind
![Logo + Slogan 11 tag 3 content echilibrat min](https://www.connectmedia.ro/wp-content/uploads/2018/09/tag_3_content-echilibrat-min.png)
makes the target
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