Why should
I care about
your brand?
Market Positioning
Why is your brand different?
Before your answer, please forget about “professionalism” or “high quality”. Every one of your competitors boasts the same traits and when everyone does it, they become irrelevant.
Your brand’s differentiator
It’s that certain “something” that no one else offers and that creates and instant bond between you and the consumer. This is the one thing that defines your brand’s market positioning.
To be successful, a brand’s market positioning needs to be:
1.
Different from the competition.
2.
Based on problem solving.
3.
Relevant for the target.
If when presenting your brand you can’t complete the sentence “my brand is the one that…”, then you are missing the core element of your project’s success.
What is standing in your way?
1.
I have no time o research the market
2.
I don’t really know why my brand is different
3.
I get stuck in clichés
4.
I don’t know my strengths/weaknesses
5.
I don’t know market trends
A brand’s market positioning does not just turn up out of thin air
It’s not based on momentary inspiration or a brilliant spark.
It requires a full 360o degree perspective: you need to know as much as possible about your niche, your competition, your strengths/weaknesses, their strengths/weaknesses, where the market is heading, who the target is and what their needs are, and a long list of details that you haven’t even considered to be relevant.
The Connect Media team offers you a relevant positioning for your brand, based on objective information, important trends, the correct target definition, and competition presence on the market.
The result
The result is your brand’s cornerstone
and provides you with:
1 The foundation upon which you can build in the long term
2 Your jumping off point for the logo, slogan, website, other materials
3 A clear communication direction, easily adaptable to all media
How we work together.
You:
tell us more about your brand in our brief.
We:
1 ── ✔ ── use the information as a starting point for our research.
2 ── ✔ ── conduct both local and international research: what vox populi is saying about your niche, what are its challenges, disgruntlements, mistakes, victories, experiences – EVERYTHING.
3 ── ✔ ── investigate the competition: how they communicate, how they present themselves, what they’re doing well if they’re up, what they did wrong to end up in the bottom.
4 ── ✔ ── use this this info to determine why you’re brand is different.
5 ── ✔ ── transform real attributes into emotional benefits – one will be foundation for the positioning.
6 ── ✔ ── define the positioning, justify it and prepare it to become the foundation for all your communication.
