Atrea.
Client Overview
ATREA Romania is one of the leading providers of ventilation and heat recovery solutions for residential, commercial, and industrial buildings. The company is part of the international ATREA Group and develops energy-efficient systems that help improve indoor air quality while reducing energy consumption. Its portfolio includes heat recovery ventilation units, air handling systems, and customized solutions designed for architects, designers, developers, and installers.
Activity
Webinars are an important marketing and lead generation tool for ATREA. Through these online events, the company presents new products, innovative technical solutions, and best-practice examples in the fields of ventilation and energy efficiency.
The main objective is to attract a relevant audience consisting of architects, HVAC designers, engineers, real estate developers, installers, and distributors.
By providing educational content and valuable technical insights, ATREA strengthens its position as an industry expert, builds relationships with potential customers, and generates qualified business leads.
At the same time, webinar registrations provide concrete opportunities to identify and qualify prospective customers interested in the company’s solutions.
How We Support the Promotion of These Webinars
Connect Media provides comprehensive marketing support for the promotion of ATREA webinars, with the objective of increasing event visibility and generating as many relevant registrations as possible.
Our activities include:
- Creating dedicated webinar landing pages and registration pages
- Writing and distributing press releases through industry publications and specialized platforms
- Creating promotional content for social media channels
- Organizing and managing events on Facebook and LinkedIn
- Sending LinkedIn messages to relevant B2B target audiences
- Creating and distributing newsletters to relevant databases
- Coordinating communication messages across all marketing channels used
Through this integrated approach, we help increase ATREA’s brand awareness, attract a specialized audience, and generate valuable leads that support the company’s business and growth objectives.
