ATREA Romania.
Services:
website – content, design, development.
Client description:
A manufacturer and market leader in residential, commercial, and industrial HVAC equipment, professional kitchen hoods, and ventilation units for schools.
Challenge:
The project involved creating a website that showcases the entire ATREA Romania portfolio and can be continuously updated with dedicated pages for the latest solutions.
Solution:
The project involved creating a website entirely from scratch — from structure and content to design and development.
The proposed structure was based on organizing all ATREA products in an intuitive way, grouped both by product type and intended use.
Once the structure was approved, we created the product database, which was later imported by our development team, along with SEO descriptions for all primary categories and secondary subcategories.
The design team took the client-approved content and integrated it into a design that respects the visual identity defined by ATREA Czech Republic (the parent company), while adapting it for the online environment: cool colors symbolizing the freshness provided by ATREA solutions and warm colors representing the comfort they deliver.
The product page was designed to facilitate access to the most important product information, while the solution-dedicated pages from the main menu are continuously updated according to ATREA’s evolving needs.
The result is a clean, user-friendly website that perfectly reflects the online persona of ATREA Romania.
