Herbagen.
Services:
newsletter + social media management + design + PPC campaigns.
Client description:
With a portfolio of over 100 skin care products, Herbagen is a market leader in Romanian dermato-cosmetics. With almost 30 years of experience, the company focuses its portfolio on products based on natural ingredients and valuable active substances.
Challenge:
a need to refresh newsletter design and concept to keep up subscriber engagement.
Solution:
more compact, simpler, image-focused newsletters – structure, content, design, development.
In researching the email marketing trend in this area, we noticed that users respond better to short, to the point, image-rich, price-focused emails.
We have put this trend into practice by minimizing the presence of text and focusing on images that attract attention and quickly convey the benefits of the products in focus.
