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For the branding project we developed for RCE Contabilitate, the main objective was to create a modern, memorable visual identity that is relevant to the financial and accounting sector.

We started with the values that define the brand (integrity, transparency, responsiveness, and partnership) and translated them into a coherent and flexible visual system.

The creative process began with an analysis of visual communication within the industry. 

In developing the brand identity, we focused on creating a recognizable, adaptable, and sustainable visual system capable of functioning effectively across all communication channels, from corporate materials to digital platforms.

The color palette, symbol geometry, and typography were designed to convey confidence, professionalism, and a sense of closeness to the client.

We developed four distinct logo concepts, each with its own visual language and symbolism:

  • a dynamic concept inspired by financial charts and the idea of sustainable growth
  • a typographic direction based on collaboration, balance, and flexibility
  • an elegant and compact symbol suggesting organization and stability
  • a modern and authentic variant, built around the idea of continuity and evolution

The end result is a visual identity that reinforces RCE Accounting’s positioning as a trusted partner for entrepreneurs and businesses, striking a balance between financial rigor and approachable, human communication.

  • The striking contrast between the saturated and dark shades of green instantly catches the eye. Green is a color that inspires confidence and suggests healthy growth.
  • The symbol, composed of two arrows, represents collaboration, and the diagonal arrangement of the elements emphasizes the balance between the two larger elements. Composed of semicircles, this symbol suggests adaptability and flexibility.
  • The letter terminals and angles are rounded to echo the circular shape of the symbol. A cohesive logo is created through the clear alignment of the name and the dynamism of the symbol when placed side by side.