Reedact
Services:
visual identity, website content, website design, website development, presentation materials.
Client description:
Reedact is a platform that helps you create a concise and visually unique resume. From contact information to education, skills, and certifications, to your career history (job title, responsibilities, and achievements)—everything is organized on a single page. This concise, achievement-focused overview is what helps you stand out during the pre-interview screening process.
Challenge:
An idea this innovative requires a solid foundation to get off the ground. As a result, Reedact needed a well-defined market positioning, a relevant identity, and an online presence to support the brand’s growth.
Visual identity: logo.
LOGO + SLOGAN: the client was presented with three logo options and three slogan proposals. The selected versions are the ones below:
Slogan: know your know-how
When it comes to creating a CV, overwhelmed by too many ideas, users generally choose to include absolutely everything — from job descriptions to completely unnecessary details that only increase the length of the final document without adding any real value.
REEDACT encourages you to focus strictly on the essence of your skills and, by limiting the available space, helps you to:
- focus only on the most important information
- become fully aware of the skills that truly make you relevant to a recruiter
- realize just how much you know how to do and how many achievements define your know-how.
Keywords: creativity, solutions, support, trust, impact.
MARKET POSITIONING
Accepted proposal: Razor Sharp Resumés
A recruiter spends an average of 6–10 seconds reviewing a CV. This means a candidate needs to capture attention visually and maintain it through concise and relevant information. Although there are many online CV-building options with highly varied designs, most of them simply create documents that look good. If the expectations created by the visual appearance are not supported by carefully selected and well-synthesized information, those 10 seconds have been wasted.
The proposed approach clearly defines Reedact’s commitment from the outset: That’s why REEDACT helps you create a CV that delivers a double whammy: it looks great and captures the essence of the candidate’s career the limited space thus eliminates irrelevant content and the temptation to copy the job description, forcing the candidate to include only the information that is relevant to the recruiter.
Logo:
- we used the two vowels from the brand name, reversing the first letter to create the visual effect of a reflection
- your CV is a reflection of your career, and Reedact helps you create one that is as relevant and authentic as possible
- the positioning of the letters in opposite directions also creates the impression that Reedact has your back — it supports you
- we created a balance between the uppercase letters in the brand name and the lowercase letters used in the slogan, resulting in a strong visual impact
- the logo conveys sharpness and boldness through the strength of the blue shade, balanced by the warm and energetic yellow used for the letter E — the energy you communicate through your CV.
Conținutul și designul site-ului web
In the first phase of the project, it was necessary to create a website for MVP testing — a minimum viable product.
The page was therefore designed to introduce users to the Reedact universe, explain the concept, spark their interest, and guide them toward a feedback form that would validate — or invalidate — the brand’s place on the market.
The website required concise and relevant content, as well as a design structured in a way that would create a smooth and engaging visual journey for the user.
The result is a website that stays true to the established visual identity, the brand’s “sharp” positioning, and the need to clearly guide and inform the user.
Social media: to direct users toward the landing page, we created multiple types of Facebook Ads campaigns and maintained a consistent presence across Facebook, Instagram, and LinkedIn.
