SARA Gourmet.
For the outdoor campaign created for SARA Gourmet, the main objective was to design a street-level visual that was impossible to ignore.
The campaign’s central idea stems from the authentic experience of artisanal Italian products and transforms a simple panino into a promise of flavor.
The message “Haven’t you been to SARA yet?” instantly sparks curiosity, and the follow-up “Then you don’t know what a real panino tastes like” positions the brand as a local landmark for Italian cuisine.
The design was specifically conceived for outdoor settings: high contrast, bold typography that is legible from a distance, clear graphic elements, and a product photograph that serves as the focal point of the composition.
The dark background highlights the colors of the ingredients and conveys a sense of premium quality, while the gold accents add elegance and visual warmth.
An important element of the concept is quick navigation to the location. Thus, the visual serves both as brand advertising and as a wayfinding point for local traffic.
The result is bold, appetizing, and memorable outdoor communication.
