Skylux
Services:
visual identity and creative materials, website content, web design, web development.
Client description:
Skylux has been a leader in the Romanian construction market for over 10 years and is an importer of Lamilux, Okalux, Intisi, and Solarspot.
Challenge:
The brand’s history and evolution provided the perfect motivation for a rebranding process and a new website.
PRESENTATION MATERIALS
WEBSITE
Custom content for the main pages and product-specific content provided by the Skylux team for each individual product.
Custom design based on the newly created and approved visual identity.
Content and design implementation carried out in accordance with the feedback received from the client.
VISUAL IDENTITY: LOGO
LOGO + SLOGAN: The client was presented with three logo options. The chosen option is shown below:
Logo:
At its core, the logo represents Skylux’s main benefits: safety and comfort.
The basic shape is simple yet impactful, immediately communicating the field of activity and the idea of transformation: external elements (light, temperature, wind, etc.) are transformed through Skylux products into comfort, warmth, and safety.
There is an intuitive contrast between the cool colors representing the external elements and the warm color of the interior environment created with the help of the Skylux portfolio.
Keywords: safety, protection, comfort, trust.
