2M Digital
Services:
content,
website design and development, SEO optimization.
Client description:
2M Digital is one of the leading companies in the Romanian printing services and solutions market. Founded in 1999, the company leverages its market experience to provide impeccable services to its partners and ensures quality through its partnership with Xerox Romania as a Premium Partner, which guarantees the industry’s most advanced infrastructure and latest software solutions.
Challenge:
The 2M Digital website did not adequately reflect the company’s professionalism and focus on innovation and advanced technologies. There were no pages dedicated to equipment, subscription details, or integrated services (MPS, software solutions); the previous website was difficult to navigate and was not optimized for SEO.
SOLUTIONS:
The client provided us with the new site map and all the requirements regarding functionality.
We started with the main pages: those presenting each equipment category, the software solutions, subscriptions, and managed print services solutions, as well as the company page — the central element that establishes trust in the brand.
Here, we aimed to present everything as concisely and as clearly as possible: users searching for these types of products and services usually already understand the offering and only need a final push to motivate them to contact the company.
We continued by developing content for each individual product and created content for 125 products: descriptions, functionalities, and output.
On the design side, we stayed true to the brand colors and created a clean, easy-to-navigate, fully responsive website that delivers an experience focused both on information and on the comfort of the end user.
The final piece of the puzzle was optimization: each page includes a meta title, meta description, and carefully selected keywords designed to ensure optimal performance in online searches.