Andreea Năstase, embryologist.
Servicii:
visual identity.
Client description:
Andreea Năstase is a respected embryologist part of the IVF process for several clinics.
Challenge:
Although she is part of the teams of several clinics in Romania, she wanted to build an individual presence, and the first step was visual identity.
Solution:
Creating a visual identity that helps to reinforce brand reputation, increase awareness and instantly convey the niche. Clearly, the main challenge was to create an identity that encompassed both the science, empathy and tact required for this specialization.
The winning proposal was defined by a symbol that refers to life, to family: the simple shapes bring together the image of a baby or two close cells – the beginning of life.
The exterior elements make the logo compact, creating a protective atmosphere. The curved lines also suggest the protection between parent and child, but also the security of the embryologist’s expertise.
The positioning of these lines outlines the heart shape in the background.
Organic shapes are present throughout the logo and refer to the field of embryology.
The coral shade evokes warmth, passion in the way of working and energy. It is a color that brings a memorable impact and emphasizes warmth.
The connecting line between the first and last name repeats the idea of closeness in the symbol and shifts the audience’s gaze towards the brand name.
