Bordianu
Services:
Visual identity,
content, design, website development, and marketing materials.
Client description:
Bordianu & Associates is a law firm founded on a core principle: dedication to the client. We provide legal advice and representation across a range of legal practice areas and believe in creating value for both parties involved in the process.
Challenge:
The firm’s growth called for a new visual identity and a website that would reflect its commitment to innovation.
SLOGAN: provided by the client.
WE BROADEN HORIZONS
LOGO: The client was presented with two logo options.
This was the final version.
The letter “B” creates a striking symbol by overlapping with the ampersand, thereby connecting “Bordianu” and “Asociații” through negative and positive space.
The “&” symbol itself represents a two-way exchange of values: a principle that underpins the law firm.
The fresh and timeless logo conveys commitment, support, protection, a strong relationship, innovation, and honesty
WEBSITE: CONTENT + DESIGN + DEVELOPMENT
WEBSITE: the client wanted a refresh of the current website — an alignment with the visual identity created by the logo and a more modern, more intuitive, and more creative online presence (obviously within the limits imposed by such a demanding niche).
The content was designed to be informative and easy to navigate, showcasing from the very first interaction both the law firm’s experience and the unique benefits offered to clients who choose its services.
The design breaks away from the traditional pattern of the legal services market and delivers a fresh, modern approach that encourages users to spend more time on the website exploring the information and ultimately making the decision to choose Bordianu & Asociații.
