Elite Estet
Services:
content,
website design and development, SEO optimization.
Client description:
Elite Estet is a center of excellence in non-invasive aesthetic medicine that uses only state-of-the-art technologies—tested and internationally recognized—to provide effective treatments with visible results for its patients. In addition to cutting-edge technology, Elite offers an exclusive location and a premium experience for its clientele.
Challenge:
Although the image created through the visual identity and the location itself conveyed an exclusive and premium message, this intention was not reflected in the original website — which was rudimentary, built on a basic theme, and lacked SEO optimization.
SOLUTIONS:
The first step in the Elite Estet project was to create a site map to establish the new structure of the website from the outset.
Once the client gave their approval, we began to “populate” the agreed-upon pages with content.
Given the nature of the services offered by Elite Estet, the content was created in a way that clearly presents the benefits of the treatments as well as the unique innovations provided by the specialized technology — the goal was to communicate the idea of visible results, efficient procedures without pain, and no recovery time.
Emphasis was also placed on showcasing the Elite Estet facility and the team dedicated to the patients’ beauty and comfort.
Once the content was established, the design process began. The website design had two very important objectives: creating an information architecture that is easy for users to navigate and conveying the feeling of exclusivity of a peaceful oasis and a moment of relaxation that we all deserve.
The colors from the brand visual identity were preserved, and each treatment is introduced in an interactive way through intuitive icons and the presentation of the most important information in a concise and easy-to-follow format.