Lofty Pets
Client:
Services:
visual identity, website content, website design, website development, presentation materials.
Client description:
Lofty Pets is a space dedicated to canine comfort and relaxation. The project is a labor of love for the two founders and has built a loyal community over the years. Defined by respect, trust, perfectionism, and education, Lofty Pets is the place where your dog will feel right at home.
Also under the Lofty umbrella is the Lofty Pets Academy. The Academy is a space dedicated to training future groomers and is an excellent starting point for those who wish to work in this rapidly growing field.
Challenge:
The salon and academy’s evolution meant that the visual identity no longer coherently and effectively conveyed the promise and mission embraced by the Lofty Pets team. The salon’s original name was also changed by the founder for these same reasons. The time had come for rebranding.
VISUAL IDENTITY: LOGO + BRAND MANUAL
LOGO: The client was presented with three logo options. The chosen option was #2:
- Lofty Pets is the brand that strikes the perfect balance between warmth and expertise while delivering beauty.
- The selected logo concept is built around a real central character — one of the salon’s mascots (Atusi). Through this unique and fully personalized detail, the visual symbol instantly conveys friendliness, creativity, and elegance.
- The tone established by the visual identity is one of joy and honesty.
- The overall impression is one of relaxation and comfort — precisely the two qualities that define the experience of every pet that reaches the grooming experts at Lofty Pets.
WEBSITE: CONTENT + DESIGN + DEVELOPMENT
The rebranding process moved on to the next phase: the online presence.
Like any website project, we started with the content and structure. Once the site map was established, we moved on to the actual content creation process.
The purpose of the content was to capture the atmosphere of friendliness, warmth, and professionalism, and to communicate the same message across every page visited by the user. The website structure allowed the content to flow logically from the main menu to the individual pages, helping clients schedule an appointment either by phone or through the specially implemented online booking module.
Once the content was approved, we moved on to the web design phase.
The website design incorporated the color palette and typography from the logo and built an illustrative visual environment for the brand, where information is easy to access and the mission and values of Lofty Pets are communicated effectively.
